Pre-Sell Process : PSP
Pre-selling is the process of putting your offer in the visitor's mind such that it makes sense to buy!
The most important thing to remember is that you are dealing with a complete stranger, and your new visitor is a complete stranger to you.
They haven't met you yet, don't like you, and don't trust you!
The visitor has no way of developing a relationship with you until they meet you at your website.
Pre-selling is the moment to build visitor trust in you.
How does the trust factor work?
By exceeding expectations.
When you go above and beyond what a customer was being promised or ever expected, your visitors will "LOVE" you.
"Immediate selling on Web sites is unsuccessful unless you already have a strong brand name such as Amazon."
List building is critical to your whole marketing strategy, as well as your pre-selling efforts.
Getting someone on your list gives you the upper hand, puts you in charge, and allows you to sell more products before they are on the market.
You can take advantage of a few of these pre-sell chances.
Webinars, Teleseminars and Broadcast messages are all examples of follow-up emails.
- Intro
- Anchor
- The Problem
- The Problem's Resolution
Also, based on what I've learned from reading the question again.
I believe you're more interested in the medium for creating the pre-sell page.
Therefore I'll lay out several tools that can assist you in creating a pre-sell page in a blog or advertorial format.
These are the tools:
- Wordpress
- Clickfunnels
- Getresponse
- Kartra
- Builderall
This is a collection of tools that allow you to construct any type of page in seconds; all you have to do is add the page's theme.
These solutions are excellent for continuing to give more content and value to customers who have not yet purchased from your website.
Money, energy, and time are all wasted as a result of this procedure.
Because time is one of your most valuable assets, this is especially crucial for business owners and marketers like you.
However, I understand that many people (including you?) are wary of pre-selling.
It's likely that you identify it with unethical "internet marketing" techniques.
Building a successful business is a huge responsibility that comes with many triumphs and unpleasant lessons learned along the way.
You must pre-sell because you respect yourself, your health, your friends, your family, your sanity, and your clients, and you should pre-sell if you want to succeed.
A presell for your product or service is the highest form of positive feedback you can get from your buyers.
Customers who buy have more skin in the game because they have made a commitment to your goods or service.
"Hey, I want the solution (your product or service) to my problem(s)," they're effectively saying.
So your offer has piqued their curiosity.
They are undoubtedly interested in the value that your product or service may offer.
They have enough faith in you to give you some of their hard-earned money.
Pre-selling can be thought of as an attempt to create excitement. Customers should be ready to purchase as soon as you make an offer.
Part of bringing people into that attitude is convincing them that you are reliable, know what you're talking about, and can make them some excellent deals.
To put it another way, once you've built trust and authority, start dropping hints about the deals you can offer or the quality of the things you're selling.
Allow customers to create their own mental images of the products and their need for them.
Your goal is to give them the impression that you exposed them to a product or service that they require, rather than that you sold them something.
Pre-sell to avoid having to market what you're offering. It's effective.
What measures can you take to get your product concept off the ground?
But what exactly is a presale? Here's a method for pre-selling your product idea.
1. Get some introductory input.
Your initial step is to learn as much as possible about what prospective customers value. Get your idea out there and get input from current customers and/or others in your network (if you already run a business) (if your company is new). You may do a survey, post a question on social media, or conduct interviews and surveys.
Create a vision.
Work to flesh out your vision once you've fine-tuned your product concept based on the initial input you've received. Include specifics about what you intend to develop, as well as how you plan to communicate your idea to potential clients. You can share mockups or even a prototype even if you don't have a finished product so that others can see your concept.
Make a sales page for your product.
You need a mechanism to drive presale traffic now that you have something to discuss with potential consumers.
Start a pre-sale for your product.
You're now ready to start selling your product in advance. Reach out to your email list's tribe, as well as people who will be ecstatic about what you're doing and want to help you. Request that others in your network share your sales page with theirs.
Close the loop and gather feedback.
Close your presale offer at the scheduled time, and remind customers as the deadline approaches. Thank everyone who took part in the launch, and let them know when they may expect to hear from you with questions and a delivery schedule.
When you're establishing desire and a ready market for your product idea, preselling it is a terrific approach to lower the risk associated with developing a new product.
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