How To Build An Audience? The Step-by-Step Guide To Building A Good Audience in Your Niche

How to Build an Audience is a resource for everyone who wants to grow their audience.

STRENGTHEN YOUR AUDIENCE

The Step-by-Step Guide To Building A Good Audience In Your Niche

Towards every serious online business, the first step should be to build an audience.

The goal is to generate a broad audience that is also highly targeted and interested.

That means you should focus on building a list of individuals who are fascinated by everything you say.

Who hang on your every word, and who are eager to acquire more of your material in any way imaginable.

Rather than merely trying to build the longest possible list of people reading your site.

Building such an audience deals with creating one that is self-sustaining and self-perpetuating.

It requires cultivating a customer base of people who wish to buy from you.

It also entails establishing a long-term relationship with your audience.

And, without being exaggerated, it is undeniably true that large, engaged audiences like these are the single differentiating characteristic that distinguishes the world's most successful brands online.

Consider that for a moment.

What are the most popular websites and businesses in your niche right now?

Which competitors do you wish you could compete against?

Bodybuilding.com or BreakingMuscle.com are two examples of fitness websites.

ShoeMoney, MOZ, SmartPassiveIncome, or Search Engine Land are examples of internet marketing websites.

Tim Ferriss or the Bulletproof Executive could be good choices for a self-improvement site.

So, what distinguishes these websites?

What makes their brand more successful than yours?

Basic:

They have a much larger following than you do. Hundreds of thousands of people follow these sites.

Those who would describe themselves as true fans. People who will visit their website on a daily basis and believe in whatever they have to express.

A small specialty site will not have the platform to reach out to if it shares news about a new product.

Over the course of a month, 100 people might see that product, and because the average conversion rate for a sales page is around 1% at the generous end.

You're talking about a single transaction.

Sure, you could increase the number of visitors who visit your website.

You could create an ad campaign and have a large number of people click on it, bringing them to your website.

And they'd most likely depart afterward. Why? 

Because they aren't your main target audience. You've gained visibility, but you still don't have a following.

I like to draw a picture of a watch salesman here every now and then.

Imagine someone approaching you on the street, opening their coat, and offering you $1,000 for a watch. Would you do it?

No! Because you don't have faith in that individual. You have no idea who they are. You've never seen anything like them before. 

Even if the watch is beautiful, well-priced, and exactly what you want.

Now imagine you've done a lot of business with a local jeweller and you've come to know and trust them.

You're on their email list, and you're familiar with the shop's owner and the brand.

As you walk down the street, you notice the identical watch in a window.

There's a chance you'll buy now. Because you've already purchased something from us. It's the same with a website that has a visitor base.

I also like to use the analogy of asking someone out on a date.

Consider approaching a random woman or man on the street and requesting their phone number.

What are the chances of that happening? They're not likely to give it to you, and you'll be lucky if you don't get slapped!

However, if you spend time conversing with them and developing a rapport with them, you will be far more likely to succeed.

In blogging or online marketing, this is the distinction between a platform and an audience.

This is why you must invest the time necessary to not only reach out to a large number of people, but also to identify them as true fans or supporters.

What You'll Discover

In this tutorial, you'll discover exactly what it takes to cultivate an audience like this: a large group of individuals who are eager to hear what you have to say next.

I'm eager to purchase whatever you have for sale!

This article will offer you an advantage over your competitors by demonstrating why so many businesses fail to establish an audience and what you can do differently.

You'll be given a step-by-step plan to take you from zero to hero, complete with legions of devoted readers at your disposal.

So, whether you're a small business trying to expand, an entrepreneur looking to make money doing what you love, or a marketer for other businesses, there's something for you. 

Here you'll find just what you're looking for.

You'll discover:

What makes some brands so effective in terms of attracting large audiences?

How to start building your own audience from the ground up?

How to instil trust and authority, and why it's so important?

How can you build a brand that people trust?

How to broaden your audience by gaining more visibility?

How to hone in on your target market and engage with the right customers?

How to keep your audience growing by communicating with them?

Plus a lot more!

1. The Fundamental Difference

The best starting point is with a broad overview, and then we can drill down into more specific details.

To put it another way, I'm going to offer you the big picture so you know what your goal is and what your ultimate plan is.

Then we'll be able to disassemble the desired end point to see how we got there.

Okay, so I indicated earlier that this book will offer you a 'advantage,' because most people approach audience growth incorrectly.

It wasn't just marketing speak for me when I said that.

The fact is that most new brands have a wholly incorrect approach to marketing and promotion, and this blunder effectively eliminates any possibility of success.

That's what we'll be talking about here, and maybe, by doing so, we'll be able to prevent you from making the same mistake.

Why do so many people get things so wrong?

So, why do so many businesses make mistakes? What is it about their approach that is so misleading?

The issue come down to a lack of care and attention.

That is to say, many firms regard their internet marketing activities as a "get rich quick" scam, to put it gently.

Consider all of the many marketers you've come across while surfing the web.

How many of them do you believe are reliable and provide a high-quality product?

How many do you believe are merely attempting to persuade you to spend money on a subpar product?

How many times has a web page shown on your screen without your knowledge, telling you about a terrific opportunity to earn millions while working from home?

"I couldn't believe what I was seeing!"

Some scratchy, unpolished voice announces something.

"Neither will you!" says the narrator. Working from the comfort of your own home, you'll soon be earning hundreds of thousands of dollars per day."

So, what's this? You shouldn't believe it.

When you hand over your hard-earned cash, you're most likely to get a lousy PDF and maybe a few of weird movies in return.

In the past, I've assisted businesses in selling some very bad things (and I'm not proud of it!). 

When I got a chance to try out the product – which promised to be a watershed moment in people's lives - it turned out to be a series of videos composed entirely of screen shots with no narrative.

It was simply just a video of a guy pushing buttons on a screen to enter into a profile and subscribe to an autoresponder. It's a complete waste of money.

Marketers aren't the only ones who take this strategy.

Many webmasters and bloggers are equally guilty, and this is where you may begin to raise your hand.

Since this is yet another type of business I've worked for as a writer:

Someone who chooses a niche because they believe it provides a good opportunity (rather than because they are passionate about the subject).

Someone who then employs a bunch of writers (which is how I get involved) and assigns them generic titles.

Let's imagine the theme is fitness, and the site owner comes up with some ideas on the spot, such as:

"How to Get Great Abs"

Or

"How to Lose The weight Quickly!"

The papers couldn't be more generic, uninteresting, or out of touch with what's happening in the sector right now.

It's not off to a good start. Worse, the site owner may conduct such little research into their speciality that they provide me with titles that are factually incorrect.

I was recently invited to write about 'The 16 Symptoms of Prediabetes' for a health site. 

Given that prediabetes is asymptomatic, that's a tall order.

Another person just asked me to write on how press ups can help you create excellent biceps. 

Because press-ups target the triceps and pecs rather than the biceps... You get the picture.

So, why do these businesses choose those titles?

Simple answer: they either saw them on another site, did some keyword research and discovered that other people were looking for the themes, or they just grabbed them out of nothingness.

The most common example is choosing a title based on a term, which appears to be a decent idea.

After all, if people are looking for it, they will find it.

Small Businesses Aren't Exempt From These Laws!

However, if you're a small business owner, you might think this doesn't apply to you.

After all, you can't be guilty of generic titles if you don't write content for a blog.

However, the same cynicism and lack of care and attention are frequently seen in business endeavours.

Many businesses, in fact, are even more guilty of this.

Take, for example, firms who wish to advertise themselves online via social media and write the most generic postings possible.

I worked in marketing for an EPOS (Electronic Point Of Sale) company, which meant I was in charge of promoting till systems for other businesses.

They stipulated that every article I made on their blog must begin with the phrase "Our EPOS system is the best in the business... "Without a doubt!"

"Learn why businesses are raving about our new EPOS system!"

On paper, it all makes logical. After all, it's a business website, therefore it'll push its own items.

When they finally convinced me to contribute to their blog, I was assigned to write entries about EPOS systems and EPOS systems only. 

The site itself was plain, white and dark blue, with no personality or distinguishing features.

The following notice would be given to visitors to the site:

"This is a company website." A low-budget business website."

This isn't good.

Why Is This So Wrong, and What Is the Alternative?

I'm not saying you're guilty of it; I'm just saying there's a potential you're guilty of it in some way.

You've tackled your business as a businessperson would: you've chosen a niche, researched 'what's popular,' and paid the bare least to get something up and running.

Now it's up to you to promote your a$$ and make sure people see what you're offering.

So, what's the problem?

Simple words, it does not build an audience.

Remember how I said you should research the most well-known brands in your niche?

What are the most well-known blogs and sellers?

What distinguishes them from the strategy we just described?

You'll almost certainly discover that they have well-designed websites.

Crisp, HD graphics with brilliant colours and large photos are likely to be used on the website.

They most likely have a lot of UI elements, simple navigation, and a strong brand and colour scheme to tie everything together.

Your audience should arrive at your site with the impression that it is a well-funded company that cares about its consumers and knows what it's doing.

You must arrive at a website and believe that it is passionate about what it is doing. You must be able to see and feel the investment as well.

Consider the websites to which you have subscribed.

These are most likely sites that stand out for having a compelling message, distinctive content, and a fantastic design.

They aren't likely to have been set up for the sole purpose of making a quick cash.

Would you really want to follow a social media channel whose sole purpose was to brag about how great its product was?

What would you get out of it?

Would you sign up for a website's mailing list if it started spamming you before you even got beyond the first page?

No, that is not the case. And this illustrates the fundamental truth: you can't speed the process of building an audience.

There are no shortcuts. You can't get away with it.

The only way to build a large audience worth following is to create a channel or brand that is:

• Unique

• Interesting

• Good value

• Professional

• Good quality

And if you're going to achieve all of that, you'll need to be enthusiastic about the subject you've selected.

You must comprehend the subject.

And you must genuinely enjoy what you're doing in order to devote so much time and effort to it.

You see, you know what?

Building an audience isn't something you can do in a day.

Again, ask any well-known vlogger, blogger, or entrepreneur.

They'll all tell you that they began off by writing blogs that no one read, selling items that only a few people bought, and making videos that no one saw.

At this point, the only thing that kept them going was true enthusiasm for what they were doing.

Another thing to consider is that if you develop a fitness website but have little passion in fitness, the content you provide will have little influence.

You will not be able to impress the target audience with which you are attempting to engage.

Consider this: if you have a fitness website, who do you think it is primarily aimed at? People who enjoy working out.

So, what value do you think a badly researched blog post on press ups will have for someone who has been working out for years?

Someone who, perhaps, works out on a daily basis?

There is, of course, a certain plan to follow, which we'll go through in this book.

However, it is your passion that will enable you to carry out your strategy and keep you going through it.

And it'll be your enthusiasm that will enable you to succeed.

2. Create a Personal Brand

So, how do you go about making that channel that you're so enthusiastic about?

It all starts with your company's logo.

This is what will help you come up with a topic that you are actually passionate about, as well as a channel/business/blog that your audience will be as passionate about.

If you already have a business and are having trouble getting your online presence up and running or building an engaged audience. 

Rebranding is almost always the first and greatest thing you should do.

If your website screams "generic business!" Alternatively, a generic fitness website!

Then you must immediately start anew and give folks a cause to follow you.

And it all starts with demonstrating your enthusiasm for your own brand.

Because, let's face it, if you don't care about your own website, why should anyone else?

So you need to rebrand, and the first step is to figure out what your goal statement should be. In essence, a mission statement is a declaration of intent.

This is a brief overview of not only what your website is about, but also what you aim to accomplish with it.

What would it provide that people won't be able to get anywhere else? Why should people pay attention to you?

When writing this purpose statement, keep Simon Sinek's 'Golden Circle' in mind.

Simon explains that a circle has three layers: an outside layer, a middle layer, and an interior layer.

The 'what,' 'how,' and 'why' layers are defined as 'what,' 'how,' and 'why.'

If your company now has a generic brand, chances are you've thought about the first layer and maybe the second, but not the middle.

You must determine why you are doing what you are doing and why it is vital.

So, if you're writing a fitness blog, the 'what' is fitness content.

The way you're doing it is by using written content to inform people about getting in shape.

However, it is your 'why' that distinguishes you.

Probably you blog to provide a source of information and a sense of community for bodybuilders.

Perhaps you blog to encourage the common individual to believe in themselves and get in shape.

Similarly, if you sell an EPOS system, deciding on your 'why' could imply deciding to help small businesses.

Perhaps you wish to improve the conventional commercial experience by incorporating smarter technology.

Whatever the situation may be, having a why will offer your audience a reason to care about your brand.

You're giving people a reason to care about what you have to say by providing them a reason to follow you.

People will want to follow you because you have a purpose, a mission, and a love for what you do.

And it's because of this "why" that you'll be able to start making more fascinating offerings and providing folks a reason to follow you.

And because of this "why" that you'll be able to start making more fascinating offerings and providing folks a reason to follow you.

However if your ‘why' is to provide modern technology to small businesses.

You can suddenly write about a wide range of topics, including internet marketing, mobile apps, virtual reality, augmented reality, and more. 

Although it is beyond the focus of this book, it may help you come up with new product ideas.

The Buyer's Profile

You might be asking why, when it comes to growing an audience, we put so much emphasis on brand and quality content.

As I'm sure you've guessed by now, you're attempting to create something that people actually want to follow.

Something that people are truly interested in.

But, to bring this in a little more closer to the concept of audience development, consider how the audience should define the brand.

Since a second thing you must realise is that your website or business is not for everyone. 

As much as you might want to reach out to as many people as possible, you'll end up sounding generic. People will be uninterested in your brand if you're generic.

What is the secret to Apple's success? Because it is aware of its target audience.

Rather than trying to appeal to everyone, it has chosen to develop high-end products aimed at artists.

They've alienated a segment of their audience in the process (those who want more flexibility in their technology, people who want to save money).

But they've made sure that what they're doing appeals to the target group as much as possible.

Something similar should be your goal.

To put it another way, don't desire to appeal to everyone that visits your website.

Instead, pick a few people who will respond to your mission statement and concentrate your efforts on them.

This allows you to learn more about your target audience.

As a result, you'll be able to figure out what people want, and you'll be able to adapt to their needs and develop something they'll enjoy.

It is far preferable to have a small audience who adores your brand over a large audience that is uninterested.

Hence, with that in mind, you'll now actively profile your target demographic.

This implies you'll build a buyer persona, who will act like your ideal paradigmatic consumer.

This is the individual for whom your items are designed.

This is the one who is most likely to become a fan and a purchaser.

Make up a fictional biography: what is this person's age?

How much money do they make?

What gender do they belong to?

What are their other interests and hobbies?

Now you're going to make a website exclusively for that fictional person.

3. Polish Your Work

Am I telling that you can't start a business or a blog unless you're a die-hard admirer of the subject?

Is it true that you can't be successful if you don't know everything there is to know about your business?

Not in the least. It's great to take a detached approach, but if you're going to do so, you must still be passionate about what you're doing. 

You must respect the target audience and niche, as well as invest in the concept. 

Investing in the idea will entail spending money and time on it, as well as collaborating with other like-minded individuals.

To put it another way, you need to assemble a group.

This includes hiring excellent artists and designers to make the website, as well as a talented writer who is passionate about the topic.

You've selected and investing a significant amount of money in the site you want to create.

This is what will make the site look professional, and this, in turn, will help to develop trust.

For example, if you want to build the best possible brand, you must first ensure that you have the best possible logo.

Unless you are a skilled designer, this does not mean doing it yourself.

It means getting involved in the design process and having influence on how you want it to look.

But it also entails hiring a professional logo designer with the skills and resources necessary to create something spectacular.

There's a big difference between visiting a site with a clean logo that really says what the site is about and who it's for and visiting a site that appears grainy like it was done by an amateur in MSPaint!

Thus, in addition to rebranding and determining the correct mission statement, you'll need to put some money into it.

If you require financing, consider a PayPal Business Loan.

Then put that money into your site and make it look as professional as possible.

Compare it to your top competitor's site and see if it's truly comparable in terms of quality. If not, why not? It's back to square one.

When someone visits your website, the goal now is for them to immediately recognise that you are doing something unique and fascinating.

That you are highly competent, and that you have the means and resources to do things right.

And anyway, why would someone trust you to deliver a solid product or service if you can't build a website with high-quality photographs and a beautiful layout?

Several Polishing Suggestions

What are some more methods to clean your site and make it look more trustworthy and professional?

Investing in high-quality video creation is one viable solution.

A high-quality video has the ability to make a big impression and persuade people to join your mailing list or simply decide that they like your brand and want to learn more.

This is because video has the ability to draw people in and keep them engaged in a manner that few other forms of media can.

People can notice the budget when you make a high-quality video, but they can't see it when you make a low-quality video.

If it's shot in HD, has professional editing, and a clever jingle at the start, plus great bottom thirds.

All of this gives the impression that the audience is viewing something made by a serious niche player.

This is something that a kid in his mother's basement could not manufacture, and as a result, it instantly builds trust.

The web design, for the time being, must be mobile friendly.

It must load rapidly and make it extremely simple for users to navigate, set appointments, and place orders.

products. Imagine they're in line at an airport and want to view your site on their phone with one hand while waiting.

What's your take on it?

Because if your site isn't simply delightful to use, you'll lose visitors and interest.

It's also at this point that you should start adding social media pages.

Once your visitors are impressed with your brand and production values, these give them more possibilities to become followers.

However it's not just about having those social media accounts; it's also about ensuring that they have the same consistent style and aesthetic as the rest of your company.

That means you should use the same name and URL for your Instagram, Twitter, and Facebook accounts as you do for your website.

If your website address is www.fitnesssite.com, your Facebook address should be www.facebook.com/fitnesssite.

This not only makes it easier for others to locate you, but it also offers a unified, comprehensive, and well-thought-out plan that is immediately more appealing.

Content

The content for blogs must be nicely crafted.

It must be interesting, error-free, and truly sell the 'dream' – the value proposition – that gives your brand its emotional appeal.

The same can be said for blogs that are linked to a webpage.

This will not only provide you with a new way to locate new clients (through SEO), but it will also provide them with an incentive to convert from one-time visitors to followers.

It usually takes a few interactions with your brand before someone decides to join your mailing list or follow you on Twitter.

You must make sure that each of these meetings leaves an impression on them so that they will want to sign up.

The same may be said for your social media accounts.

If you want someone to follow you, you must give them a reason to do so.

I'm not talking about giving away free stuff (which will attract folks to join up or follow you only to never read what you have to say!).

Instead, I'm talking about providing something that is actually intriguing and thus serves as a sufficient motivation.

So, instead of bragging about how fantastic your company is, you're giving practical business advice and getting people interested about your brand by talking about topics that interest them.

4. Channels

Therefore now that everything is in order and you have a brand that people want to follow. 

You must continue to provide outstanding content and provide options for them to progress from visitor to follower.

We've previously talked a little about social media, but now we'll dig a little deeper by focusing on each network individually.

Simultaneously, we'll be concentrating on some other ways you can spread the word...

YouTube

I'm going to start with one of the most effective strategies to grow an audience that many businesses miss.

Keep in mind how we said a video might be incredibly interesting while also showcasing your company's top features?

Then consider how effective you could be if you concentrated all of your efforts on video marketing.

If you start a YouTube channel to grow your audience, you'll be doing exactly that.

When someone sees one of your videos, they'll be blown away not only by the great production values, but also by the passion and intensity you demonstrate on screen.

People are more likely to follow things in which they have an emotional investment, and video makes it much easier to convey and build emotion.

Jonathan Morrisson, Bored At Work, Elliot Hulse, The Hodge Twins, Pewdiepie, and many others are just a few instances of huge brands who began their start on YouTube.

However, there are very few blogs or businesses that use YouTube effectively.

To effectively use YouTube, the ideal plan is to develop a channel that provides high-value content related to your area, much like a blog.

You'll use a good camera, good lighting, and good editing tools to deliver material in an interesting, amusing, and instructive manner.

Are you frightened by any of that?

Then you should employ someone to do it for you.

You are not obligated to go on camera if you do not like to.

Slideshows and animations may be just as successful with a little added narration, as seen by channels like ASAP Science and Mr. Sunday Movies.

What matters is that you conduct your SEO correctly. We'll briefly discuss SEO in this book, but keep in mind that it's lot easier and more effective on YouTube.

Create films that include prominent search terms in their tags, write long descriptions, and consider other popular videos and themes that receive a lot of traffic.

You can promote your videos to appear as suggested next videos or to appear at the top of popular search queries this way.

YouTube requires a larger commitment. It is more difficult.

And, to begin with, it will be a lot of work with a small payoff.

However, this is precisely why so many small businesses avoid it, which is actually a good thing for you.

It's beneficial because it means that your website will be able to stand out just because it has a YouTube channel.

Put in the time and effort, and for inspiration, look at a channel like Charisma On Command, which struggled to get traction on its blog for a long time before deciding to engage in YouTube.

Note: Consistency is crucial on YouTube and all of these networks.

Post on a regular basis and don't go too long between updates.

Marketing via email

Many websites and businesses will tell you that email marketing is their most crucial strategy for expanding and engaging their audience.

Is this correct? Both yes and no.

The great thing about email marketing is that it allows you a direct line of communication with your audience.

And you won't have to rely on an intermediary like Facebook to determine whether or not your postings are seen.

People read their emails on a daily basis and are even notified when new ones arrive.

Furthermore, email has a very personal feel to it.

This means that joining a mailing list might make certain people feel instantaneously more connected to your business, almost like VIPs.

This is a fantastic method to increase interaction, encourage people to respond to your communications, and get them excited about upcoming announcements and projects.

However, email is something that many people neglect.

People are naturally hesitant to give away their email addresses, and many will quickly become irritated if you continue to message them.

It's also a less dynamic, multimodal, and adaptable mode of communication.

Email marketing is more effective for certain kinds of businesses.

It's very useful for service providers, especially if you've been in email touch with your customers.

After you've built up a client list, you'll be able to send out email blasts to everyone you've worked with, offering discounts or letting them know you're open for more work.

They'll be far more likely to pick up because they're used to communicating via email.

Email marketing can also be effective for really intimate brands.

People will feel as though they know you if you have a brand like Pat Flynn's Smart Passive Income, and they will be more interested in receiving an email from you in their inbox.

Sign up for an autoresponder to start building your mailing list. Then make sure it's in your sidebar as well as at the bottom of your posts. 

Most importantly, explain what your mailing list is all about and why people should be interested in it in your content.

To put it another way, don't just leave it there and hope people notice it; actively promote it right alongside the material they came to see!

The Digital and Social Media

Finally, continue to publish on social media. That means, at the very least, Facebook, Instagram, and Twitter, as well as Google+, Pinterest, and Tumblr.

Even if it's just for the possible SEO benefit, Google+ is well worth your time.

On social media, the goal is to post regularly and repeatedly to ensure that you are providing useful content.

This will differ significantly depending on the channel.

Instagram is, after all, a visual platform.

As many Instagram celebrities demonstrate, it's all about marketing a specific lifestyle or fantasy.

Upload photos that make people believe they are slimmer, sexier, or more successful.

Show them fascinating uses for interesting technology, stunning travel spots, or people in their creative element if your business goes deeper.

In a nutshell, Instagram is where you transmit the emotion that motivates your target demographic and drives your brand.

Keep in mind that emotion is what drives action, which includes signing up for an email list.

Twitter is a great way to share attractive information and helpful hints.

This channel is very useful for personal brands because it allows you to bring your audience inside your daily life.

Share your daily routine, what you do, and where you are!

If you're travelling for business, you can tweet about the interesting food you're eating or the location.

This aids in the development of greater intimacy and, as a result, trust with your audience.

Finally, Facebook is a good location to share both types of content as well as engage with your audience.

Remember that communication is the most important track, and this is a very effective approach to respond to queries, pique people's interest in your company, and disseminate your page through real-world social networks. 

Facebook is an excellent platform for crowdsourcing ideas, running campaigns and competitions, and generally engaging your audience.

This is also a great way to share material on your site, particularly if you can come up with some attention-getting headers and titles.

It's worth noting that only a limited portion of your Facebook postings will be visible to all of your followers.

If that's the case, don't worry about publishing too regularly!

Making sure your website and social media are linked is a key tip for boosting success on social media.

Because each time someone likes your page on social media, their friends will see it, your audience will grow.

As a result, some of those new viewers may become followers, who may then tell their friends about it.

Adding social networking links to your homepage and social sharing buttons to your articles will start a virtuous cycle in which each new visitor leads to more followers, and each new follower leads to more visitors!

5. Growth

If you're already following everything I've mentioned in this piece, you'll see steady progress.

This is practically unavoidable: a site with genuine passion and something unique to say, as well as one that is well-designed, will naturally attract readers.

Who will be more likely to share it with their friends and other social media sites, allowing you to grow your following.

However, if you aren't aggressively advertising your site, this will still be a long process.

If you just post to your site and share it on social media, you'll undoubtedly get some traffic from Google (thanks to long-tail keywords) and the occasional share.

However, gaining the momentum you'll need to start thriving will take years on its own.

That is why it is critical for you to actively build your audience as well.

You've constructed the ideal net; now all you have to do is start waving it around in the appropriate locations.

Here are a few growth tactics that many other bloggers will overlook.

Social Sharing and Communities

Posting on social sharing platforms and forums is one of the finest ways to promote your blog. Subreddits, Google+ Groups, Facebook groups, and online community forums are examples of this.

A single article on one of these can help your site attract a lot of attention and get the system you've built running smoothly.

However, there is a correct and incorrect approach to this.

If you sign up for Reddit, search for the appropriate subreddit, and submit your article there, it may be met with suspicion and severely downvoted.

Even if the content is of excellent quality! Why?

Because you are obviously self-promotional. This isn't going to go over well anyplace, especially in a close-knit neighbourhood.

The idea is to first work on establishing trust in that community. Spend some time around the area.

Get to know the people around you.

Mention what you're attempting to accomplish. Find out what they like and don't like. Built authority.

You'll have 'friends' in that community as a result of this, and whatever you share will be much more successful.

Those individuals. Are also more inclined to share your posts with others, and having the support of an engaged community may make a huge impact.

Another suggestion is to think about peripheral niches.

If you run a fitness website and participate in a fitness forum, you'll be up against a lot of competition and won't stand out.

However, if you write a martial arts and fitness blog and put it on a martial arts forum, you have something more intriguing and distinctive.

You've also reached a whole new audience that you hadn't before addressed.

Consider your customer persona to see what else your target market might be interested in.

Networking

There's no getting around it: networking and speaking with other individuals and businesses is the single most effective approach to fast grow an internet audience.

Find someone with a significant following and offer to collaborate with them so that you can both expose your respective audiences to each other.

This is the only way to achieve exponential development, so reach out to those individuals, speak with them, and explain why you're excited to start working with them.

But don't go for the top right away: start with influencers who are on the same level as you and work your way up.

SEO

Lastly, I'd want to mention SEO and emphasise that, while it is a valuable tool, you should never allow it dictate your choices.

What is the truth?

Unless you have a huge budget, getting to the top of Google for a popular search keyword is nearly impossible.

And if you want to establish an audience, you must write specifically for them.

So, certainly, think about SEO. Allow it to sway the odd blog post.

Consider more unique themes that will appeal to your target audience and learn what they want.

However, you should not rely on this strategy to grow your following.

Conclusion

This is your step-by-step guide to establishing a big online audience. Wasn't that what you were expecting?

Precisely! And it's for this reason why so many blogs, businesses, and brands fail.

The key to obtaining an audience, especially one that cares about your business, is to make sure you know who your target customer is and what they want.

Then you must devote true time, effort, and love to produce something spectacular for them.

Something you're proud of and that they'll be enthusiastic about.

You must understand why you are doing what you are doing.

You must make a financial investment.

You must also distinguish oneself as unique and fascinating.

It's just a matter of finding your audience in the correct locations, blogging on a regular basis, and believing in what you're doing from there.

Do you want the condensed version? Then this is what I'll say:

• Figure out what your company is all about.

• Re-branding

• Invest in making your website seem fantastic.

• Write with zeal and often, or recruit someone who can.

• Establish the platforms and methods through which you will communicate with your audience.

• Maximize the synergy between your channels.

• Think about YouTube

• Network and participate in communities

• Do it again!

That's all there is to it!