How will you be able to target your audience with your products and services if you can't sell it?
You'll have to make decisions based on the power of storytelling.
If you don't believe in the power of storytelling, have a look at the 1,001 Arabian Nights tale.
Scheherazade, the protagonist of this collection of ancient tales, is married to a king who has pledged to kill every virgin he marries the next day.
The king had already been betrayed by an unfaithful woman whom he adored.
He declares all women disloyal after having her executed and begins to take only virgins to his marriage bed, whom he immediately executes the day following the wedding.
Scheherazade chooses to marry the king in order to save her life and the lives of the other women in the kingdom, and then begins to tell a storey, leaving it unfinished with a cliffhanger on the day she is to be executed.
The king postpones his plan to kill her so that he can hear the conclusion of the narrative the next day, but as soon as that storey ends, another begins.
And so it goes for 1,001 nights, until the king repents of his murderous intent and allows his wife to live.
And that's how you can utilise stories to keep your audience coming back time after time, even if they don't want to.
Here are simple and efficient strategies to target your audience while also boosting your audience base to assist you build those priceless relationships.
It's great to hear from you.
Do you want to connect with your audience?
You must become acquainted with them on a personal level.
You may learn more about your audience by asking them about their:
- Age, gender, geography, and occupation are all factors that influence income.
- Interests and hobbies
- Patterns of shopping
- Use of the internet
- Points of discomfort
With the above data, you can target audience with the appropriate content, promotions, and marketing channels, and most importantly, you now have a way to service them.
Conducting a survey, sending them surveys, or reading or listening to their opinion on social media, forums, and review websites can all help you reveal this information.
You may understand who your audience are by studying audience data and then segmenting that data to create targeted connections.
Employees at your company may find their jobs more meaningful as a result of connecting with audience, and they are more likely to plan to stay.
Keep them informed.
It's critical to keep your audience informed about big announcements like the launch of a new product or service, planned promotions, or your most recent blog article.
Fortunately, this is getting less difficult since you can simply reach out to your audience via:
- Newsletters
- Push notifications on their mobile devices
- Updating your social media platforms.
Keeping your customers informed allows them to learn more about your company and how you can help them.
Deliver high - quality audience service.
In today's audience-centric environment, excellent audience service is a must.
When audience have a query, inquiry, or problem, you must answer quickly on:
- Social media platforms
- Forums
- Review sites
- Emails.
You must, however, go above and above. Pay attention to what people are saying about you on social media.
If you notice a audience raving about your business, publicly congratulate them for their wonderful remarks.
Offer to make things right if they have something unfavourable to say, whether publicly or privately.
Collaborate with someone.
Collaboration with another company is one of the most frequent ways to expand your business.
Using the current audience list of other companies is an efficient technique to introduce yourself to a new audience.
Also exposed to your product, don't forget to have business cards and pamphlets on hand so that guests know how to contact you.
Another method I've discovered for joining up is to begin by offering to blog for them.
Start making a chance to catch up.
In today's digital environment, it may appear that spending meaningful face-to-face time with your audience is less vital.
Many businesses start to overlook audience when it comes to face-to-face interactions.
This may be easier to do if you have a physical store where you and your employees contact with audience on a daily basis or if you meet with high-profile audience every couple of months.
You can, however, meet audiences in person at networking events, trade fairs, or local meetings.
Also, don't forget that whenever you're out and about, you can always speak shop.
You may always pick up the phone, conduct a Webinar/Hangout, or send them a personalised note by email or direct messaging if you don't have time to meet with your audience in person.
Instead of buying an unaccountable brand, your audience will be able to see the individuals behind it!
0 Comments