According to Merriam-Webster:

A sales pitch is a speech delivered in way to convince anyone to purchase anything.

You should present a basic tale to make your point, but keep in mind that this is still a sales page.

You want to start marketing the benefits of your product or service after you've hooked your reader.

You want to make it simple for people to imagine themselves as the hero on a heroic quest that culminates in the purchase of your goods or services.

You want to be amusing, instructive, and dramatic.

You don't want to be overly long-winded, but say as much as you need to overcome any potential obstacles to purchasing your goods.

What should the length of your sales page be?

It should be as long as necessary to complete the transaction. There is no specified time limit.

Some people believe that the longer the story is, while others believe that brevity and mystery are as important.

Experiment with both types to see what works best for your target demographic.

You've already won half the battle when someone becomes invested in the story. The shift may go unnoticed if the sales page becomes less of a tale and more of an offer.

Your reader will be so engrossed that they will believe it was their brilliance that brought them to your page, their luck that they stumbled upon a solution that will set them apart from their peers.

And they will be thoroughly seduced into taking action by signing up for your free report or purchasing a product at that time.

It's entirely up to you what you want to achieve with that specific sales page.

If you believe the offer is so good that an immediate sale is possible, advise your buyer to act NOW to take advantage of this lucky break.

You don't want them to worry about it later.

You don't want them to look into the items or prices of your competitors.

You want to create a sense of urgency in the sales letter that forces people to act immediately away, while the offer is still available or while it can benefit them.

How To Simply Start Your Pitch

The most difficult part of a pitch is getting it started.

You must capture your prospect's attention so that they are interested in hearing about the benefits of your product and how it may benefit their business.

However, you must first pique the prospect's interest before you can discuss the product's benefits.

You'll want to incorporate the following crucial parts into your pitch while you're getting started.

Begin with the issue.
Adapt the pitch's start to their vertical.
Stakes are available.
Here are some alternative options:
Begin by sharing a personal anecdote.
Pose a question that pertains to the issue you're trying to address.
Begin with a statistic that connects with you and provides stakes.

What Is a Sales Pitch and How Do I Make One?

Keep it brief.
Make it crystal clear.
Identify your target audience.
Describe the issue they're having.
Describe how your product meets their requirements.
Illustrate what success will look like if your product is used.

The Sales Pitch Structure

Touch on points of interest if you have time to adequately expand and work on a conversation.

Here's a structure to follow while creating your elevator pitch:

Problem

Begin by making a statement or asking a question about the issue you're trying to address.

You can use a personal narrative, a query, or an eye-opening statistic to present the problem. Give an explanation for why.

Core Value

Make a very clear and succinct value statement.

Be results-oriented and action-oriented.

Jargon should be avoided.

Benefits should be shared.

How We Handle The Situation

Emphasize your unique selling points and describe what you do.

Authentication

Give specific examples and a list of recognisable accomplishments.

Distribute industry recognition and prizes.

Customer Success Stories

Share customer success stories and examples. Tell genuine, passionate customer stories. Make it tangible and real.

Compelling Question

Finish your pitch with an open-ended question that invites discussion.

What are some tips for making your sales pitch the best it could be? Check it out some sales pitch ideas just by clicking:

Sales Pitch Ideas